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11 Things to Know About Your CEO

Monthly Message

I thought it might be fun to tell you a little bit more about myself as I have certainly enjoyed getting to know so many of you!

I grew up in the Tampa Bay area graduating from Plant City High School. I lived on farm with so many different kinds of animals: horses, cats, dogs, snakes, goats, chickens... you name it, we probably had it.

I was a Girl Scout in the Suncoast Council. I spent a few of my summers at Camp Dorothy Thomas. My mom volunteered with the equestrian program there as well. When I was selected to be CEO, my dad reminded me that he laid the clay in the horse stalls at CDT.

I graduated from the University of South Florida with a Bachelor’s degree in Mass Communications and a minor in International Studies. I am the first person in my family to graduate from college. I stayed on to receive my Master’s degree in English Education. I was Student Body President of USF and was the last woman to serve in that role. I’m now working hard to change that. Go Bulls!

In between my undergraduate and graduate degrees, I studied abroad for six months in Seville, Spain. I completely immersed myself in the country and culture. I learned to speak conversational Spanish and to dance Sevillanas, the traditional style of flamenco from that region (that I can still dance today!).

I spent most of my career in the for-profit sector working at companies including Raymond James and Saks Fifth Avenue. I believe that my business background gives me great experience to lead our tremendous organization.

I’ve long been committed to developing the potential of youth (especially girls!) in our community. I served as volunteer, mentor, donor, board member and finally CEO of Frameworks of Tampa Bay over a period of 12 years. This is where my start in the nonprofit sector began. It is truly my dream job to serve as CEO of Girl Scouts of West Central Florida.

I have two daughters, ages 7 and 9, who are now Girl Scouts. This makes three generation of women who are Girl Scouts in my family!

I am a very adventurous, fearless person. I love challenging myself and taking advantage of the outdoor living in Florida. I enjoy all kinds of sports and physical activities. To stay in shape I love boxing and recently started aerial silks (think Cirque du Soleil).

I also love to cook and bake. I challenge myself with baking fun cakes for birthdays and celebrations. I also set a goal for myself this year: cooking one new recipe per week and I’m on track to meet my goal! We’ve had some great new meals that I am happy to share. Here is my favorite recipe so far this year. In fact, my girls say I’m the best mom ever when I make it: Lemon-Herb Shrimp Packets

Public speaking is one of my favorite parts of my job. I love to talk about our organization and how we are achieving our mission in the community. I think this comes from the performing I did as a young girl. I played the piano for my school’s choir and was president of the speech and debate team.

One of my core values in life is to Be Present. I believe that I can be the most effective in all of the roles I serve: mom, wife, CEO, sister, daughter, friend, if I am focused. I am so passionate about this that I blog about it at

Do you want to learn more about me and follow my journey as the CEO of Girl Scouts of West Central Florida? Let's stay connected online!

@gswcfceo                    @jessmuroff