Member at Large, 2020-2022
Grace Maseda, Vice President of Marketing with Helios Education
Foundation, oversees the development and implementation of branding
and communication strategies that further the foundation’s mission of
enriching the lives of individuals by creating opportunities for
success in postsecondary education.
Prior to Helios Education Foundation, Ms. Maseda was employed by
Hillsborough County Public Schools where she led various marketing
initiatives including the implementation of Edsby, the district’s
parent communication platform. Additionally, Ms. Maseda enjoyed a
tenured career at the Tampa Bay Times were she held advertising,
marketing, and community relations roles.
Ms. Maseda has held numerous leadership positions including chair of
the board of trustees for SERVE, Volunteers in Education; chairperson
of the City of Tampa Mayor’s Hispanic Advisory Council, and
chairperson of the board of directors for KidCity. Ms. Maseda is
currently a member of the leadership council of LEAP, Tampa Bay's
College Access Network, and serves as co-chair of the network's
communications committee. She is recently completed her first term on
the GSWCF Board of Directors.
Ms. Maseda holds the designation of APR, Accredited in Public
Relations, from the Public Relations Society of America, is a graduate
of Saint Leo University with a Bachelor’s degree in Management and
also completed graduate studies at the University of South Florida
obtaining a Master’s of Science in Management.
Keith Smith is a shareholder in Gray Robinson’s Lakeland office.
Keith concentrates his practice in the areas of corporate law, estate
planning, the representation of lenders and financial institutions and
utilities law. Keith commenced the practice of law in Florida at
Citigroup Inc., in Tampa, Florida, where he served as a Senior
Attorney and Vice President. At Citigroup, Keith provided legal
support for a variety of transactions in the areas of real estate,
technology, e-commerce and shared services. After returning to private
practice as a shareholder of a Central Florida law firm, Keith
continued to practice in the areas of banking and finance, real estate
and corporate law. Keith has since expanded his practice to include
estate planning, business succession planning and wealth preservation
planning for business owners and individuals. As a part of his
corporate practice, Keith acts as outside general counsel to multiple
businesses, including Withlacoochee River Electric Cooperative Inc.,
one of the largest rural electric cooperative utilities in the nation.