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Economic “Crunch”
Tue, 08 Jul 2008

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Visit Jody’s Blog to read an important message from Jody Johnston, CEO of Girl Scouts of West Central Florida.

GSWCF News

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Dairy Queen will introduce a new treat—the Girl Scouts Thin Mint Cookie Blizzard.

Girl Scout Merchandise is pleased to announce a national promotion with American Dairy Queen, the treat industry leader and home of the iconic Blizzard® Flavor Treat. Under a national license agreement, Dairy Queen will introduce a new treat—the Girl Scouts Thin Mint Cookie Blizzard. Made up of creamy soft-serve blended with Girl Scouts Thin Mint Cookie pieces and a crème de menthe topping, the Girl Scouts Thin Mint Cookie Blizzard is scheduled to debut summer 2008. Dairy Queen will promote the product with national television advertising, local radio, print advertising and in-store signage.

Dairy Queen began a pilot test of the Girl Scouts Thin Mint Blizzard in eight shops in various U.S. markets at the beginning of February.

This agreement furthers GSUSA’s core business strategy of re-invigorating our brand and expanding its presence to places where girls gather with friends and family.